White labelling is the process of rebranding a product or service to reflect a different company. It is especially valuable for software used as a service, as it helps keep consistent theming across the services a company uses.
In the context of Jellyfish, white labelling is used to modify the theming and branding across the website and mobile app. White labelling is configured per tenancy and is only enabled when the tenant has a domain set for their tenancy in Jellyfish. It is configured through the tenancy configuration page in the web portal.
Figure 1 – Default branding options in Jellyfish